Pack Shot Product Photography Set Up

Been back in the studio this afternoon, so I thought I would share a little before and after of a drill I have photographed for a pack shot image.

This will give you an idea how I put my product shots together. If you look closely at out of camera shot you will see the drill is not new and in fact used, with scuffs all over the end of the chuck. There are three images the set-up, out of camera with no adjustment and the final retouched image.

I used 4 lights for the set-up 2 angled from the side, 1 on the backdrop and a strip box from above to add extra highlights.

See more of my work at

http://www.dw-images.com/milton-keynes-product-photography…/

Product Photography - Pack Shot - Commercial Studio - Milton Keynes

Final Retouched Image


 

Professional Product and Pack Shot Photography Studio in Milton Keynes, Buckinghamshire

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The Power Of LinkedIn

Had Mark come to the studio this morning, he owns Corporate Drama www.corporatedrama.co.uk and he wanted to update his head shots. Spent a couple of hrs with him in the studio this morning and he went away with some awesome shots.

These shots prove the power of using LinkedIn to network, I was making connections last week and Mark was one of them. My timing was perfect as he was looking to have new head shots. He checked out my profile and website that day and booked his session.

Picking and choosing the right people to connect with will pay dividends and don’t bombard people with loads of messages telling them what you do. Be polite send a thank you for the connection and explain your services, tell them that you’re their if they need you. Send updates every so often just as a reminder but don’t be pushy. Its all about networking! Upset a connection and you have lost all of those potential recommendations.

Professional Head Shot Photography Studio Milton Keynes – 1 hour outside London – Corporate, Social Media and Actors Head Shots

Photography Is Undervalued

photography-logo4-singleTo the people out there that always want something for nothing, you wouldn’t expect not to pay the going rate for a plumber to fix your burst pipe. So why do you always expect your photography for free.

Owning an expensive set of spanners doesn’t make you a great plumber. That’s the  same as owning the most expensive camera doesn’t make you a great photographer. They are only tools to do the job.. When you book a photographer you’re not paying for his camera, you’re paying him for his skill, knowledge and my qualifications to supply  you with the best phtographic work I can.

Yes maybe you will choose your photographer on price, the same as you would choose your plumber. But CHEAPEST is not always the best and good value for money, especially when you have hire a second person to fix it second time round.

Let’s look at this another way, I you’re are getting married you would expect to pay an average of £1500 to your wedding photographer to be there for eight hours. You wouldn’t normally think twice about that. So just because I maybe at your office photographing your staff portraits, or at my studio shooting pack shots of your product to go on your website. Why is that any less deserving of being rewarded at a decent rate. Like that wedding photographer and that plumber who fixed your leak, I have years of experience and training to do what I do and I deserved to be paid the going rate. Photographers have to earn a living, feed their family’s and pay school fees etc.

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The Art Of Photography – Should I work For Free

About Ted Forbes

Ted Forbes is a photographer, media producer and film maker. He currently works as Media Producer at the Dallas Museum of Art. In addition he is also an adjunct faculty member at Brookhaven College.

Born in Dallas, TX, Ted began making photographs at an early age taking cues from his father, illustrator Bart Forbes, as well as other major influences who he came knew at an early age such as Greg Booth, Jack Unruh, Brad Holland, CF Payne and many others.

Having actually gone into music in high school, Ted attended the prestigious Booker T Washington High School for the Performing and Visual Arts followed by earning his music degree from the University of North Texas in 1997. Shortly after he took a media position at iSong in the height of the 90’s tech boom. This led to pursuits in multimedia and web based coding languages. Having gone back to briefly to “fill in some holes”, Forbes began freelancing as a media designer. Around this time, he also began to get serious again about his early passion of photography.

Ted started the Art of Photography in October of 2008 as an experiment that’s grown into one of the most popular podcasts on iTunes.

The Art Of Photography


Headshot and Portrait Studio in Milton Keynes

Things To Think About When Deciding On Your Headshot

It seems obvious but you do need to have a good think about why you need a professional headshot long before you have your professional headshot taken. Not only will these be helpful for you but they will also help your professional headshot photographer. The things you should thinking about are:

  • Why you need a professional headshot? (new website, new opportunity, social media presence, press release, recruitment i.e LinkedIn)
  • When do you need a professional headshot by?
  • What brought this on?
  • Where else do you intend to use your headshots? (i.e. website, business card, LinkedIn, Twitter, Facebook, one pager biography, press releases, book cover, products, roll up banners, email signature, a copy for your mum?
  • What are the main messages you would like your professional headshot to communicate? (i.e. confidence, approachability, trust, professional, caring, fun, quirky)
  • Whats the very best thing that can happen as a result of having a professional headshot?
  • What will achieving that result mean to you?
  • What are your/your companies core values?
  • Who is your target audience or ideal client you are looking to attract?
  • Are you thinking of writing a book or launching any products (CD, DVD etc) in the near future?
  • Have you seen any professional headshot photos that you particularly like the style of? (take examples to show your professional headshot photographer)
  • Do you (or any of your staff) have any particular worries or concerns about being photographed?
  • Would you like to book a professional hair and make up artist for your shoot?
  • Would you like professional image advice?

Other things your professional headshot photographer will need to know…

  • What are your current brand colours? (logo, website, etc)
  • What style of photos do you like? (studio, location, posed, candid, colour, black & white)
  • Are you working on any other branding?
  • If it’s a company team headshot shoot, is there anyone in your company that may need a greater selection of images? (i.e. Senior Execs, company spokesperson)

Headshot photography studio in Milton Keynes – DW Images Photography

Present yourself to future prospects & clients

Profesional headshot studio photographer in Milton KeynesPresent yourself to future prospects & clients with a professional & powerful business portrait, which portrays yourself as credible & authoritative in your business. Attract new business opportunities and sales leads from visitors to your website, online profiles and networking sites like LinkedIn.

Having a professional headshot has never been more important than now, In todays cyber lead world with the continuing growth of the internet and social media. More and more business is done online these days. You will be judged on your profile image and people will make very quick, sometimes snap decisions about what to look at when on-line, and the impression you create with your headshot is one of the factors that will contribute to the overall impression they form about you and your company.  Having a professional headshot is your opportunity to portray who you are, what you want to say about your brand and to send a message about how you do business. A great headshot will give people the confidence to approach you and your business; a bad headshot will make them click next. If you haven’t taken the time to present a professional appealing headshot image then your customers may well question your attitude to quality and customer service in other aspects of your business.

Corporate Headshot DW Images Photography Milton Keynes

So what does “professional” mean in this respect – and what is the difference between a professional headshot and one that a friend with a good camera might be able to take?  Well I think the difference lies in a number of different areas.

Firstly, an understanding of your requirements is critical, and this is probably the most important, both in terms of how you intend to use the image, and the sort of brand or image you wish to create.  A professional photographer will discuss how and what the headshot is to be used for, whether you are looking for a fun, informal image or something more traditional and formal. My professional headshots are all shot in a studio environment. With my camera always tethered to a computer so my client can see the images as I shoot. This means I can work with my clients, making them feel natural and confident in from of the camera. All of my headshots are modern crisp colour images; black and white headshots are very old fashioned these days. I will explain what colours that are important?  What to wear?

There are different technical requirements for an image that will upload easily to websites/ social media sites, compared to ones that will be used on printed media, and a professional photographer will understand the different resolutions and colour profiles required.  Similarly, it is worth considering who and how the image will be viewed.  If it is a headshot for Linkedin or Twitter and it is viewed on a mobile device, it may be no more than 2 cms big, whereas a profile article on a website would be displayed much larger.  Many businesses deal with more than one type of customer and may want a different profile picture or headshot for the different channels.

A second important consideration is equipment – having the appropriate range of equipment to create a suitable image.  This will obviously include the camera, but also different lenses, lighting, studio equipment etc. A professional photographer will understand what is required for different types of photography.

Milton Keynes Head shot photography StudioAnother area that is important is that of posing.  Different body shapes, skin colours and clothing types will lend themselves better to different poses, and a professional photographer will know how to get you looking at your best, and how to accentuate your best features, and minimise those you are less confident about.

A professional photographer will edit your photograph.  Most of the hard work has already been done in selecting the appropriate equipment, lighting, clothing and pose for the photograph.  However, there is always just a little bit of magic that can be done at the last stage to ensure that the colour range and balance is just right, skin blemishes are appropriately edited and the image is presented in the best possible way.

And a final word – do keep your headshot up to date.  Nothing is more disconcerting than finding out at a first meeting that the person in the photograph is actually ten years older than you thought! It’s recommended that you update your headshot every three years.

Professional and Corporate Headshot Photography Studio based in Milton Keynes.